Formula 1, Allwyn Extend Official Partnership in New Multi-Year Deal

Formula 1 and Allwyn are extending their official partnership through a new multi-year agreement, building on what both sides described as a successful first season together in 2025.

The renewal comes as Formula 1 continues to expand its global reach, with the series citing a fanbase of 827 million and a 2025 global TV audience of 1.8 billion. The new agreement is aimed at deepening fan engagement through new broadcast integrations, interactive experiences, and expanded community initiatives.

As part of the renewed partnership, Allwyn will receive greater brand visibility during the formation lap at selected races this season, tying into the company’s “Winning Awaits” brand message. Formula 1 described the formation lap as one of the sport’s most-watched pre-race moments, offering a high-profile stage just before the race begins.

The partnership will also expand into Formula 1’s digital fan offerings through the F1 Predict platform. Fans will be able to participate in the new Allwyn League, predicting outcomes across Grand Prix weekends for a chance to win prizes including grandstand tickets, Paddock Club access, and exclusive memorabilia.

Formula 1 and Allwyn are also growing their community-focused efforts. The F1 Allwyn Global Community Awards, which awarded four charities in the United States, Mexico, and the Netherlands with €100,000 donations in 2025, will return in 2026 with a larger scope. This year’s edition will double in size, supporting up to eight local community organizations connected to Grands Prix on the calendar.

Emily Prazer, chief commercial officer at Formula 1, said the extension will benefit both fans and local communities.

“We’re delighted to be extending and enhancing our partnership with Allwyn, benefitting our fans and the communities where we race,” Prazer said. “Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events.”

Pavel Turek, chief officer of global partnerships at Allwyn, said the new agreement marks the company’s biggest long-term commitment to Formula 1 so far.

“We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date,” Turek said. “This next chapter allows us to deepen that connection even further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap and the expansion of our F1 Allwyn Global Community Award programme.”

The new deal underscores Formula 1’s continued focus on pairing commercial growth with digital engagement and community impact, while giving Allwyn a larger platform inside one of the world’s fastest-growing global sports properties.